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What to speak - summer time pulls us out of pocket money

Who would know the saying "time is money"? That is true literally, we have seen once again on Sunday, 27 March 2016. Two hours after midnight we watch suddenly rolled forward by one hour, a day that was about an hour shorter and the number of states have passed the last Sunday in March to the summer time. Because we all have longer evenings. A large company to return again fatter profits.

Perhaps everyone has realized that the time change nowadays does no energy savings and sometimes it is even due to running air conditioners directly opposite. Even neither is another fairly widespread argument that is due to daylight fewer accidents. This fallacy can be arranged with respect to the statistical data to refute very quickly and easily.

So why ?!

This question certainly considered many of us, no later than the sound of the alarm clock in the morning on the first working rewinding watches in the summer time. "The answer is simple and entirely obvious, though never speak about it. The real reason is money, "he says laconically Senator Peter Šilar, adding that it is these huge profits dealers, who have the lion's share of the alternating winter and summer time.

"And what more! During the last twenty years in our extended duration of summer time from six months to seven, which to a large extent increased the gains in many sectors. With longer light evenings are people active longer, and therefore consume more, "says
Šilar, which has long been a protest against the unnatural alternating between summer and winter time. In 1996 he pushed through that change strong business lobby, and throughout the European Union.

Time as a global marketing tool

Higher consumption and rising profits have first noticed in the US, so food and golf lobby congressmen finally convinced that the longer evenings are for the economy of the entire country's financial hearty injection. And, of course, it is more than obvious that primarily had in mind for their own financial profit than the welfare of the entire country.

In 1986 in the US for the first time shifted clock hands on summer time in early April and returned to the end of October. And not even the end of October was not chosen by chance. The reason is finances again! Indeed confectioners thanks to longer evenings sold more candy on Halloween. Parents their children after dark to see better at home, so the extra hour of light meant for children and confectioners carol longer so they can sell more goods. "From the time has suddenly become a global marketing tool." Says Peter Šilar.

Profit: billions of dollars!

"Marketers in companies quickly discovered that people with longer evenings far more active rest outdoors, outside their homes and spend more so," explains Šilar, adding that already in the 80s as golf industry in the US has calculated that, thanks mere one month DST also have the revenue to two times higher than in years when the time not move.

Similarly to how well businesses in the food industry, because the people behind the long bright evenings grilling more. This not only increases the consumption of meat, as well as other snacks and beverages to any good garden party inseparable. Hand in hand with this goes a growing sales of barbecues, camping equipment, sporting goods, but also, for example, increased fuel consumption, as longer daylight makes people more going on trips and do not mind returns later in the night.

Health at the expense of consumption

"The enormous profits of retailers in the United States ultimately prevailed over common sense and mainly the natural biorhythm of people. So today we see that the US summer time begins now the first Sunday in March and ends on the first Sunday in November. In Europe, it is the transition to summer time we face up to the last Sunday in March. A winter time we are again starting to count down from the last Sunday in October, "says Šilar, adding that the time change and related pervasive economic profit is thus signed on the health of us all, and especially to the increased morbidity and psychological discomfort of our children.

Source: tz

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