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Young people do not look for a job, they are looking for a challenge

Employees in the first place - this model of cooperation between companies and people started to manifest in the Czech Republic to a greater extent in 2017. Unemployment is falling, candidates are enough and companies are starting to lose their dominant position when selecting candidates. They can no longer dictate conditions as when the new employees were in an emergency.

The largest business community in the Czech Republic carried out in June a sample of 200+ companies a survey aimed at finding out what the young people expect from their employers. A survey of the largest sales community in our country, with corporations and small businesses, has highlighted the needs and expectations of so-called millenials that employers need to advise. Most people in this generation are not looking for work as our parents know, but they are expecting constant challenges. Work on interesting projects requires 70 percent of them. For 60 percent of young people, it is important to reconcile work and leisure time and the possibility of flexible employment. A fast career approach expects more than 50 percent of them.

Generations Y, or also millenarians, are people born between 1980 and 2000. They are among the young predators, most of whom want to build a career, know exactly what they want and what they offer and expect a relevant reward. They want to be a part of companies, not just work for them. This is true both for students who have just finished school and are looking for employment, and for people of generation Y who change jobs. At the same time, they select the potential employer as carefully as employers.

"This trend will be strengthened in the years to come. That's why companies need to focus more on people and work with them. The incentives will no longer be classical benefits or work with advanced technologies. People working in a particular field or young people like millenials are no longer looking for a certain amount of fixed-time work. These people want a challenge. They want to participate in interesting projects, move forward faster in their career and have the opportunity to reconcile work and personal life, " says Jitka Zoderová (

Although many companies are building their brands, they are addressing the corporate culture and want to capture a competitive advantage in order to attract not only young, Czech managers of the emerging generation still attributed wrinkles. The findings between business owners and business executives indicate that still 15 percent of managers think young people are breaking up business processes and not wanting to work.

"Getting out of the comfort zone and starting to understand other requirements is challenging for some businesses. If a firm operates according to strict rules and does not know the language and motives of the young generation, it encounters the problem. Yet generation Y wants to have only the feeling that their employer understands them. But times change and employers are more aware that they need to take this generation. And this is reflected in recruitment. In 50% of the companies it turned out that if they offer a productive working environment that will make them entertained, they will win and the candidates will dare. It's just about changing the thinking in the company. If there are still 15 percent of employers who have not yet done so, it is a pity for them. The young generation can offer not only a result orientation, creative approach but also loyalty, " says Jitka Zoderová. Surprisingly, the survey does not suggest that, in the context of start-ups, the percentage of mistrust towards young people is approaching zero. Start-up projects, which are based on innovation and are usually founded by younger generations, focus on recruiting young people from the Y or Z generation.

According to the survey, the young generation attracts a rapidly growing company with global ambitions, where they can move not on the basis of years of service, but thanks to the results. Result orientation is important for 70 percent of them. "It is thanks to the opportunity to participate in the results of the employer that there is an increasing interest in business positions. Sales as a craft correspond to the requirements of generation Y and the next generation of Z. In addition, the amount of earnings is in most cases not limited and can be earned in proportion to how much the company will bring. Also, companies have changed their strategies and welcoming graduates, rather than accepting seasoned tradesmen, is difficult, " adds Jitka Zoderová.

The fact that companies must try to understand young talents is also confirmed by Tomáš Adam of iMotivation, which helps companies educate employees of the digital generation. "The older generation recruits young people and they have to be interested in it, it is and has always been the logic of the labor market. It's just about accepting what they think. They need to feel like you understand that you are talking to their tribe. Then you will see how many handsome millennials are on the market, "he concludes.

Source: tz, edited editorially

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