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The new Škoda Fabia R 5 'zebřím "design fascinates on Facebook, YouTube and Twitter

Future competitive Skoda vehicle fascinated audiences on social networks around the world. Videos and photos with masked Fabia R 5 'zebřím "design reach on Facebook, YouTube and Twitter record numbers. The concept of a top rally car developed in Mlada Boleslav will be first presented to the public from 29 November to 7 December at the Essen Motor Show.

Damage from mid-October publishes on social networks first images and video of the new Fabia R 5. The reactions of users is impressive: three 'positions' of new competing car are at the forefront of the most popular posts for the months of September to November facebook page Škoda Motorsport. Attendance posts about the new Fabia R 5 is up to ten times higher than in other posts. In a global Facebook profile Skoda brand was seen just last film of the Fabia R 5 still nearly 1.5 million users on YouTube video saw over 50,000 fans.

"Interest in the Skoda Fabia R 5 is huge. The concept of viral marketing through social networks fully emerged, "says Stefan Büscher, Head of Marketing Skoda brand:" On a new competition car Skoda brand speaks not only fans rally, even wider audience contributes to the positive emotions associated with the Škoda brand. "

Especially popular is a short film with spectacular shots in the underground garage, which refers to the premiere of the Fabia R 5 Concept Car at the Essen Motor Show. The car in the film manages Champion Asia-Pacific Championship Jan Kopecky (CZ), which in addition to European champion Esapekky Lappiho (FIN), experienced rider rally "Fast" Freddy Loix (B) and multiple Austrian champion Raimund Baumschlager belongs to the test team.

"In challenging project R 5, which started in January 2014, we follow a schedule. The goal is certification by the middle of 2015, "says the head of ŠKODA Motorsport Michal Hrabánek. Then should Fabia R 5 also celebrate its premiere at the rally. In addition to stunning exterior, the new Fabia R 5 hidden many high technology. In accordance with the regulations of the FIA ​​World Rally car is equipped with a new turbocharged 1.6-liter. This is a significant change from the dvoulitrovému atmospheric petrol engine of the Fabia Super 2000. In addition, the new car will have a sequential five-speed gearbox and a McPherson strut, weight is as laid down in the rules, at least 1,230 kg.

Interest in the new hope for the Skoda brand is a gigantic rally: Number "Laika" Facebook profile Škoda Motorsport has increased during viral marketing campaigns for new Fabia R 5 by more than 40,000 to a total of 217 000. Similarly positive developments look on Twitter the number of users communicating through social media about the new rally car has risen to more than 6 000. Besides the sporty look of the new Fabia R 5 and raises the enthusiasm of the audience and camouflage look with black and white "zebřími" stripes.

On Friday Škoda publish new material for future competition car. A total of four videos for the new Fabia R 5 will offer an exclusive look behind the curtain, when the show originated as film produced for the premiere at the Essen Motor Show. Fascinating images were filmed in an underground garage in Prague.

Source: Škoda

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